Thursday, April 3, 2008

Adobe to Mac-Bound Artists: No 64-bit Photoshop CS4 for you



(the Soup Nazi, picture related)


Apple, Adobe, and 64-bit Photoshop



Posted Apr 3rd 2008 1:00PM by Mat Lu

Filed under: OS, Software, Developer



Adobe's announcement that Photoshop CS4 will be 32-bit only on OS X has the Mac web buzzing today. Accusations of blame are being shot at both Adobe and Apple by various pundits (though notably not by the companies themselves). Fortunately, some of the better Mac pundits are also weighing in with interesting opinions on this development.



Over at Ars, John Siracusa has penned an interesting historical account of the relationship of Adobe and Apple, and the Carbon API which is at the center of the controversy. He somewhat grimly sees this Photoshop development as the furthering of bad blood between the two companies and suggests that "the real storm may be yet to come" as Adobe and Apple clash over Flash and Air, etc. (witness the Flash on iPhone kerfuffle).

[From Apple, Adobe, and 64-bit Photoshop - The Unofficial Apple Weblog (TUAW)]

I think somebody at Adobe forgot who butters their bread. They still have the balance sheet mentality of picking which side of the house will bring the best short term return, screw the other side. The problem with this is that they are missing out on the opportunity to exploit on the newest bang-for-the-buck shifts between PCs and Macs. Had they decided once and for all to drop Carbon, they could have used that risk to show off to their users what the can really do. It would not surprise me if the Mac 64-bit version would slaughter Vista, but it would surprise people spending $4000 on high end PCs only to find out the same money could buy them a monster Mac rig.








0 comments: