Wednesday, April 30, 2008

AT&T to cut the price of Apple’s new iPhone


AT&T (T) is planning to put some extra shine on the even sleeker new Apple (AAPL) iPhone. When the 3G iPhone is introduced this summer, AT&T, the exclusive U.S. iPhone sales partner with Apple, will cut the price by as much as $200, according to a person familiar with the strategy. AT&T is preparing to subsidize $200 of the cost of a new iPhone, bringing the price down to $199 for customers who sign two-year contracts, the source says. Apple is expected to have two versions of the new iPhone, an 8-gigabyte-memory and a 16-gigabyte-memory model with price tags widely expected to be $399 and $499. AT&T and Apple declined to comment.

[From FORTUNE: Techland AT&T to cut the price of Apple’s new iPhone «]


I want to say that I'll believe this one when I see it, but it is just too god damn attractive. I have with AT&T for years (well, with the company that keeps getting renamed and remerged and it is currently called AT&T) and we have two iPhones, so the contract shove is not that big of a deal. Plus we can still sell our current 8GB iPhones to somebody that wants to run them unlocked for at least $200 each.


This is of course relying on the reports that the phone will include true GPS. 3G by itself is just not enough motivation to ditch our first generation iPhones so early, and the slimmer casing is a non-issue, since we don't mind the size of the current casing.



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